MARKETING PORTFOLIO
Hello and welcome!
I’m Jacob. For almost a decade, I’ve sung principal roles in operas, as you’ll see from the links above.
Off stage, I’ve generated a strong brand—Jacob Scharfman, Baritone—and multiplied its visibility and engagement since launching in 2013.
Here’s a succinct portfolio:
My professional website (jacobscharfman.com), launched in 2017, built and managed through Squarespace. Note the sleek design, ease of navigation, and rich content.
My Mailchimp (jacobscharfman.com/past-blasts), launched in 2014. 955 active subscribers and a 57.6% open rate (nearly twice the average for similar brands).
My Facebook business page (facebook.com/jacobscharfmanmusic), launched in 2013. 949 followers and regular reach in the hundreds.
My Instagram business page (instagram.com/baritude_), launched in 2014. 1,287 followers and regular reach in the hundreds.